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Ohriginal Culture Print

Lightning in a Bottle: My Personal Playbook

JWT Delhi – The Era of Growth

This was where momentum took hold. We weren’t just winning business - we were defining what it meant to compete at scale. Landmark wins like Nokia, Airtel, Commonwealth Games, and Walmart (EasyDay) made JWT Delhi the pitch powerhouse of India.

What made it click:

A culture of hunger and hustle
Seamless alignment between business goals and creative ambition
Leadership that backed high-stakes bets and big ideas

Cultural Lesson: When ambition is shared and focused, it becomes infectious.

Dentsu – The Era of Rebirth

Dentsu India was reborn through bold choices. The acquisitions of Taproot and Webchutney were not just business moves - they were cultural ones. The real work was in aligning three distinct cultures: Dentsu’s structured heritage, Taproot’s indie creative spirit, and Webchutney’s digital-first swagger. From a network once ignored by Indian brands, Dentsu became home to some of the country’s top marketers.

What made it click:

Deep cultural integration, not just operational alignment
Respecting independent identities while building a shared purpose
Moving fast, staying humble and thinking Indian-first

Cultural Lesson: Rebirth happens when different cultures find shared rhythm - not forced uniformity.

FCB – The Era of Creativity

At FCB, we didn't just elevate our creative game - we rewrote the playbook. From a quiet presence, we rose to become India’s most globally awarded creative agency, culminating in the Ad Age International Agency of the Year win. The spark? A relentless push to transform the creative product, fuelled by the acquisition of Kinnect, a digital powerhouse that blended craft with scale.

What made it click:

Putting creativity at the center of everything
Courageous work that travelled across borders
Building a future-facing team by integrating digital storytelling at the core

Cultural Lesson: When creativity becomes culture, you build an agency not just a department.

Great culture isn't an accident. It's lightning in a bottle.
And your CulturePrint is the blueprint that lets you hold on to it
and work with it, every single day.

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